i-river

i-river - search & advertising consultants

Clients

Wellesley & Co

Working with Wellesley & Co from launch in September 2013 we developed and expanded the digital marketing channel as a source of retail investor deposits and bridging loan enquiries.

 

With a particular focus on the 44+ age group we created bold and engaging search and display campaigns to highlight the attractive interest rates and innovative product.

 

We undercut CPA targets by nearly 50%, achieving a cost of fund through advertising of 2.33% and delivering for 2015 an eye watering total of £22.6m in retail deposits.

 

Wellesley & Co went on to become the UK’s fastest growing P2P lender in the UK that year.

 

The Financial Times

Providing the Financial Times over a 2 year period with SEO consultancy involving technical guidance on the improvement of the FT’s coverage within Google News results whilst maintaining a content paywall.

 

CMC Markets

We provide in-house management of paid search advertising for this leading spread betting and CFD provider in the UK, Germany and Australia.